Hink ‘spacefish’ flashgun to feature “powerful LED modelling light”

The ‘spacefish’, a mysterious lighting product said to “change everything”, will be a flashgun with a light emitting diode (LED) based modelling lamp, the company behind it has revealed.

According to the marketeers running the teaser campaign:

“We can confirm that the product will have a powerful LED modelling bulb on it. This can be switched on and off manually so can be used with or without the flash.”

From this it might be fair to deduce that the furtive flashgun’s main light source is itself not made up of LEDs, as some Lighting Rumours readers had previously speculated. Instead, an LED lamp will illuminate the subject to give a preview of the light shaping (“modelling”) and help the camera autofocus before the main flash goes off for the photograph.

The company is keeping mum on full specifications, form factor, price, applications, market, exact release date… indeed everything that is not mentioned above or in our previous article, they have not publicised yet.

By revealing their product details bit by bit to the public like this, ‘Hink’ is taking a gamble: building up hype is likely to heighten customer expectations raising the potential for a big dent to the company’s reputation if the product launch turns out to be a damp squib.

But would they make all this fuss over nothing as a pure marketing exercise? Let us wait and see if the “spacefish” project is something truly revolutionary. For now, you can find them on Facebook and follow them on Twitter.

What do you think it might be?

  • Ian

    > But would they make all this fuss over nothing as a pure marketing exercise?
    It wouldn’t be a first in this industry or others. I know LR is a *rumour* site but it just seems you are being played for cheap and easy publicity here.

  • mark

    The only way this thing will change anything is if they have a new way of producing the flash output. An LED modelling lamp ain’t going to revolutionise shit. And isn’t new.

  • Yoon Lee

    While a flash with a built in LED modelling light may not be revolutionary, it would certainly be useful. It would be nice to have a modelling light facing forward while the flash head can be rotated. :-)

    • mark

      Save yourself some money and strap a MagLite to the top of the flash head and put it on wide beam. :D

  • http://twitter.com/adamgasson Adam Gasson

    “But would they make all this fuss over nothing as a pure marketing exercise?”

    Yes! If they’re claiming that it’s “no way… like any other speedlite or flashgun on the market” you have to ask what on earth they’re doing that no-one else has ever managed to do in the past. So far an LED light isn’t particularly exciting but if they build up enough hype it could sell enough units on its own.

  • Keenan

    some Nikon flash’s already have that light,just under the red LA a small clear light called a modelling light,so nothing new then

  • http://twitter.com/blakedotfr Blake

    My guess as to what their unique feature will be: programmable motorized head that can move during an exposure.

    Just a wild guess though…

    • http://www.lightingrumours.com/ David A. Selby

      For a flash? Seem like an unlikely feature to have.

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