Has Canon nerfed the 430EX III for the USA market? (Update: no)

Canon USA claims the 430EX III-RT does not have master mode. But the European distributors disagree.

Canon Speedlite 430EX III-RT master mode

On the announcement of Canon’s new mid-range flash, the Speedlite 430EX III-RT, an odd discrepancy has appeared. Canon’s European distributors, including Canon UK and Canon NL, proudly promote the 430EX III-RT’s new radio master function, complete with images (see below) of how you set it up.

Meanwhile, Canon USA explicitly says in its press release that the 430EX III-RT is a wireless slave only, and only provides a subset of product images on its web site.

Canon Speedlite 430EX III-RT master mode

So, there are potentially three possibilities here:

  1. Canon Europe got it wrong. There is no master mode, despite the product images
  2. Canon USA got it wrong and do not know their own product. Update: This one. The press release has been corrected
  3. Canon USA have intentionally nerfed the 430EX III-RT for the US market, taking out a major feature.

At the time of writing, you can no longer access the 430EX III-RT product page on the Canon USA web site (edit: it’s back up). Read our announcement article or the Canon UK page for more information.

David Selby
Based in Paris, France, David Selby is editor of Lighting Rumours, a part-time photographer and a quantitative analyst.
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