British lighting manufacturer Bowens is being wound up, leaving photographers who use their products in a bit of a quandary. Rival company Elinchrom is taking the opportunity to try to poach Bowens-using photographers before they switch to another brand.
UK distributor The Flash Centre is offering customers up to £150 in part-exchange bonuses if they trade in their working Bowens heads for new Elinchrom lighting gear.
The deal includes £50 off the entry-level D-Lite RX 4 head, £75 off the mid-range BRX 500, £125 off the high-end ELC Pro HD 500 and £150 off the ELC Pro HD 1000.
For more information, visit The Flash Centre’s web site.
Of course, other lighting brands are available. Who would you switch to?
Update: The headline of this article has been updated to clarify that this offer is only available in the UK, not worldwide.