Elinchrom UK offers £150 to Bowens users who switch

UK photographers who switch from now-defunct brand Bowens to Elinchrom can get up to £150 off when they trade in their old gear.

Elinchrom ELC Pro HD

British lighting manufacturer Bowens is being wound up, leaving photographers who use their products in a bit of a quandary. Rival company Elinchrom is taking the opportunity to try to poach Bowens-using photographers before they switch to another brand.

UK distributor The Flash Centre is offering customers up to £150 in part-exchange bonuses if they trade in their working Bowens heads for new Elinchrom lighting gear.

The deal includes £50 off the entry-level D-Lite RX 4 head, £75 off the mid-range BRX 500, £125 off the high-end ELC Pro HD 500 and £150 off the ELC Pro HD 1000.

For more information, visit The Flash Centre’s web site.

Of course, other lighting brands are available. Who would you switch to?

Update: The headline of this article has been updated to clarify that this offer is only available in the UK, not worldwide.

David Selby
Based in Paris, France, David Selby is editor of Lighting Rumours, a part-time photographer and a quantitative analyst.