Elinchrom, Phottix and Sekonic have announced plans for a joint venture developing “the most revolutionary lighting control system ever”. The three manufacturersave teamed up to combine the best of Phottix’s TTL triggers, Elinchrom’s portable flash and light modifiers and Sekonic’s exposure metering.
“The integration of selected existing technologies as well as the joint development of new ones from this global alliance will create a creative lighting toolkit allowing photographers to dramatically expand their repertoire,” said a press release.
“This industry-redefining partnership will result in new products and processes that will enable photographers to enjoy the portable power and simplicity of Elinchrom, the surety of precise metering with Sekonic and unfailing TTL triggering and power control with Phottix for unmatched lighting control.”
According to Mac Group, the joint distributor for all three companies in the USA, and for Phottix in Europe, new products in the pipeline include:
- The next Skyport radio transmitter, which will include manual fast sync speed functionality, a bit like PocketWizard’s HyperSync.
- The ability to mount Elinchrom light-shaping tools on the Phottix Indra360 and Indra500 TTL studio flashes (which currently have Bowens S-fit mounts).
- Two new Sekonic 478-series Litemaster Pro flash meters – one with wireless flash power control for Elinchrom and one with group flash triggering for Phottix.
Steve Peer, CEO of Phottix, said: “Ours has always been a culture of seeing an opportunity and pursuing it with relentless focus. Together with our new partners at Elinchrom and Sekonic, we will set an all-new standard for lighting and control.”
Chris Whittle, president of Elinchrom, added: “With so many technological Firsts, we at Elinchrom are extremely ambitious for all photographers. We live light, and this new alliance will accelerate a raft of inclusive lighting solutions for Elinchrom mount users Worldwide.”
And Harry Harada, Director of Sekonic said: “Our Partners’ lighting tools working in concert with Sekonic lighting technology will make photography more enjoyable and controllable. Sekonic is now open to this enhanced partnership.”