
Elinchrom, the Swiss photographic lighting manufacturer, has announced it is splitting its US sales and support from Manfrotto Distribution. Instead, the company plans to run its own US-based distribution.
“As the US photography market continues to grow and evolve across the professional and prosumer markets, we felt now was an appropriate time to pursue some exciting new ideas,” said Elinchrom’s president, Chris Whittle. “We would like to thank the team at Manfrotto Distribution USA for their years of support and dedication towards growing the Elinchrom brand in the US.”
The move takes effect from 5th May 2015. It should hopefully not have any adverse effect on sales or warranty support of Elinchrom products for American customers.