Hensel-Visit have partnered with Korean manufacturer Aurora Lite Bank to distribute Aurora-brand flashes and studio equipment in Germany and Austria.
The Aurora studio lighting range (shown below) includes the lightweight Orion (200/400J), the entry-level Genesis (400/600/800J), the digital Codis (400/600/800J) and the high-end Fusion (300/600/900/1200J). The accessories the manufacture vary from the speedlight-dedicated Firefly Beauty Box up to the renowned Terabox series of giant softboxes. The front page of the new EU market catalogue is shown above.
Aurora is distinct from other, lower quality imports, say Hensel:
Aurora products certainly have the best reputation of all Asian brands and rightfully so. For years, Aurora has been offering a wide range of soft boxes which are definitely more than just a step up in quality when compared to their cheap Asian competition. The same holds true for compact flashes produced there. Like with automobiles, the Korean quality has definite advantages when comparing it to Chinese products.
In addition to selling Aurora products through existing Hensel dealers, there will be a dedicated online store at www.aurora-shop.eu opening in August 2011. The number of bricks-and-mortar retailers stocking the brand will increase and be publicised in the coming months. According to Hensel spokesman Uwe Baur, there will be plenty of before- and after-sales support available too:
…the cooperation between Aurora and Hensel offers a solid base for good buying decisions. The technology is state-of-the-art and the value-for-money ratio is very good. The professionally organised and well-trained Hensel staff offer thorough consultation and advice, guarantees, and repair service in a timely and correct manner.
Prices and exact product lists are not yet published. More information on Aurora Lite Bank products may be found on the manufacturer’s web site. Further details about distribution in Austro-German markets is available on the Hensel-Visit web site.
Here are some views of the Aurora flashes that European photographers will soon be able to get their hands on (from top to bottom: Orion, Genesis, Codis, Fusion)
