‘Hink’ promises to “change the way we use flash in our images”

A new teaser campaign has appeared for a flash-related product codenamed "spacefish", saying "this changes everything".

A new teaser campaign has popped up for a product promising to “change the way flash guns work”, reportedly coming in summer 2013. Few details have been given on the product, only that it is codenamed “spacefish” from the brand name “Hink.” and said to create a “new horizon for image-makers”. The tag-line is “this changes everything”.

hink

Contacted for a comment, the company told Lighting Rumours: “All we can say it is will change the way we use flash in our images…FOREVER.

“Codename: spacefish is in no way, shape or form like any other speedlite or flashgun on the market. Complete new innovation.”

To follow the campaign, there is a Facebook page called Hink. and a Twitter handle @hinkpro.

David Selby
Based in Paris, France, David Selby is editor of Lighting Rumours, a part-time photographer and a quantitative analyst.
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