Phottix posts cryptic ‘+’ teaser for announcement on 3rd October

Phottix of China has published a possible teaser for a new photography product.

Phottix + teaser

Phottix of China has published a possible teaser for a new photography product.

“What’s the +?” reads the Chinese manufacturer’s blog post, which is illustrated with a giant plus sign but furnishes readers with no extra details. The web site’s side bar shows a countdown to 5am on 3 October 2013, Hong Kong time (9pm on 2 October GMT), entitled “+ is coming”.

Phottix + teaser

It is unclear whether this will be the start of a marketing campaign for a new product, or something altogether less exciting like a revamp of the company’s Google+ page. Phottix is known for producing a range of photographic lighting accessories including triggersflashes and studio gear.

What do you think it might be? Are you interested or nonplussed?

David Selby
Based in Paris, France, David Selby is editor of Lighting Rumours, a part-time photographer and a quantitative analyst.
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