PocketWizard, the American radio trigger maker, has an opened an online store for direct sales to customers in the United States.
The company is offering the US-frequency versions of the PocketWizard PlusX, Plus III, FlexTT5 and MiniTT1 and various sync cable accessories. For the moment the manufacturer is avoiding undercutting its distributors by adding a slight mark-up to each product: for example, the PlusX radio is $103 at the shop but $99 from Adorama.
The decision to start domestic direct sales also follows last year’s move to bring international sales and marketing in-house. In other countries however you will still have to buy through your regional distributor.
For more information, visit shop.pocketwizard.com.