Sony announces HVL-F43M flashgun with built-in video light

Sony has announced a new flashgun with a built-in LED video lamp and standard mounting foot.

Sony HVL-F43M

Sony has announced a new flashgun with a built-in LED video lamp. The HVL-F43M is a mid-range flashgun similar to the older HVL-F43AM, but uses the new Multi Accessory Shoe connector rather than the proprietary Auto-Lock Shoe from the Minolta days.

Boasting a guide number of 43 (105mm, Iso-100) and a design that “resists dust and moisture”, the F43M offers full TTL control as well as manual power adjustment from 1/1 to 1/128 in 1/3-stop increments. The head swivels 90° left and right, up 150° and down 8° with zoom from 24–105mm equivalent focal lengths.

Like other Sony flash units, the F43M has a “Quick Shift Bounce” design that swivels the whole flash sideways when holding the camera in portrait orientation so you can maintain your bounce angle.

Sony HVL-F43M

According to the manufacturer the built-in LED provides only 400 lux (at 0.5 metres), so you’d be ill-advised to get this as your main video lamp. However, it could be useful in a pinch and saves having two separate devices in your camera bag. The higher-priced HVL-F60M has a more powerful flash tube and a brighter 1200lux LED lamp, with a different design, positioned on the side of the flash head rather than on the main body.

In off-camera usage, Sony flashguns can communicate with each other by way of short-range optical pre-flashes. It is possible to configure up to three groups in TTL or manual mode. The HVL-F43M can act as a master control unit mounted on your Sony digital camera. However there is no cable sync port or support for external battery packs.

Sony HVL-F43M

Overall, there’s not a lot to separate the HVL-F43M and its predecessor the HVL-F43AM. They have very similar specs, but the newer model adds the LED lamp (while keeping rather than replacing the infrared autofocus-assist lamp, unlike the Canon 320EX) and changes to the new hotshoe standard.

Compatible Multi Accessory Shoe cameras include the Sony Cybershot HX50, RX100 II RX1 and RX1R, Alpha NEX-6, SLT-A58 and SLT-A99, as well as the HDR-VG900 and HDR-VG30 video cameras. It’ll work with older Sony cameras with an optional ADP-AMA adapter.

The new flashgun should be out some time this month, price to be confirmed but somewhere under £300 in the UK; about $400 in the US.

David Selby
David is a keen photographer and has been editor of Lighting Rumours since 2010. When not writing about lighting, he works as a data scientist at the University of Manchester, UK.